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The role of a Healthcare Ambassador for medical cannabis and CBD products

By Mieko Hester-Perez, August 10, 2022

As a Healthcare Ambassador, I spend most of my time in a cancer center, pain management conference, or working with social workers. I also take into consideration a medical team’s most often rigid criteria for consumers with cannabis and CBD product selections.

In an article written in the CSU Shirley Haynes Institute for Palliative Care for clinicians taking their cannabis course, I had no idea how impactful my role was in this type of medical environment. Now when I’m not guiding a consumer via a hospital or physician referral in my network, I’m meeting with cannabis companies and greeting the mailman. He is usually holding a box full of packages.

When companies ask me to review their products, I retrieve crucial criteria given to me from medical teams and their input, which is key to a company competing for shelf space in retail or a legal dispensary.


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