Via AP news wire Friday 25 June 2021
Pocono Raceway is set to hold the first CBD-titled NASCAR race.
Let’s nip this in the bud: No, Pocono never considered asking for 95 more miles added to the length of Saturday’s NASCAR Cup race so the first CBD-sponsored event could be called the Pocono Organics 420.
On the farm and the track, the Pocono Organics CBD 325 fits just fine.
“Yeah, you should have heard some of the suggestions,” Pocono CEO Nick Igdalsky said, laughing. “Our fans had some fun.”
Just wait until one of the cars goes up in smoke.
OK, the punchlines flow at Pocono Raceway but the hemp market, specifically CBD, or cannabidiol, is serious business to the track that will run the first NASCAR Cup Series race Saturday with CBD as the title sponsor.
Yes, Igdalsky had hemp flower on hand during a Friday tour at Pocono Organics, one of the largest regenerative organic certified farms in North America but inside the 35-foot-tall greenhouses were rows and rows of cherry tomatoes, eggplants, pepper and assorted fruits and vegetables.
“While we do grow hemp, and have our own CBD line,” track President Ben May said, “you name it, we grow it.”
There is a 380-acre farm on track property -- the spires that highlight the 2 1/2-mile track rise in the distance across the road from the market picnic tables -- and roughly 40,000 feet of greenhouse space.
But it’s hemp that drives interest at the farm. CBD products, like the ones sold at Pocono’s cafe, are derived from hemp and contain no THC the chemical in marijuana that produces a high. Hemp fiber and seeds are also used to produce textiles, rope, paper, cosmetics and fuel.
The store sells CBD bundles of products that range from bath bombs, creams and lip balms -- just in case the average NASCAR fans forget to pack their own with the beer and ice in the cooler.